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Do You Need A Realtor When Buying A Home?

By Judy Ballard, GRI, CRS, CRP, Certified Luxury Homes Marketing Specialist | December 17, 2025

Did you know that According to the National Association of Realtors Profile of a Home Buyer and Seller….. that less than 3% of homes sell with an open house? This technique is often used because it's difficult to learn digital marketing and the fear of technology can be very overwhelming for a lot of people.
Hi, I'm Judy Ballard, Christie's international marking specialist at illustrated properties. I specialize in using relevant 21 st century practices and ALL of my listings receive a massive digital footprint. My listings show up where buyers are looking, which according to N.A.R. is online, in fact over 95% of buyers start their home search online.
I specialize in exposing my listings online. You see, here's the problem: most homes are still being sold the way they were taught 20 years ago, or even one year ago, and as you know given our world, those outdated techniques are just not effective in today's market.
Doing things like open houses and other "traditional things" were relied heavily upon in the past because we didn't have the internet or social media. I specialize in exposing your home to thousands of people and I am able to retarget my listings to people who previously have shown interest in a property similar to the ones I currently have for sale? And that property could be yours.
I specialize in reaching the masses and this is so very important because according to N.A.R. 67% of buyers who see a home online, will actually walk through that home. So mastering digital marketing and Social Media is imperative and hiring an agent who has mastered the ability to do this will only equate to more money in your pocket.
You see creating a vast digital footprint and targeting buyers is just as important to us as giving our sellers high-quality touch, experienced negotiations and outstanding customer service. It is essential to give your property the exposure it deserves and give you the experience and customer service you should expect.
Even though homes are selling due to limited inventory I still know that lack of digital marketing and exposure will end up costing my sellers more than they realize, so I go above and beyond. And I know that everyone knows a Realtor, but be sure to leave your most valuable asset in the hands of someone who truly is qualified to sell, market and negotiate on your behalf.
Call me and you'll be amazed at the level of service and the unique strategies that I use to sell your home. And don't forget, make it a great home buying or selling day.

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